Sunday, December 19, 2010

NFC Phone market report which enabled Cell phones

Research and Markets has announced the addition of “NFC-Enabled Phones and Contactless Smart Cards 2008-2018” to their offering. Near Field Communication (NFC), by which electronic devices communicate if held within a few centimeters of each other, is underpinned by global ISO specifications. It has attracted the attention of the largest telcos, transport companies, banks and others and new trials are frequently announced all over the world






NFC phones


Sony Felica interface
However, it has yet to take off, despite phones with the Sony Felica interface, compatible with NFC, being placed in the hands of 50 million Japanese in little more than two years - one of the fastest adoption rates for electronics ever. The many trials confirm that we are all like the Japanese in seeking the convenience that such phones can offer. So why the delay? Why do more and more trials?

NFC 

NFC mobile phones
With NFC phones, the telcos have nearly all the power and they have often failed to seek a mutuality of benefit with others in the value chain. That has meant that very few NFC enabled phones have been made available, banks are cautious about letting their cards be mimicked by the phones and transport operators are cautious about the ticketing option being loaded. As in retail RFID, they can cite technical problems for delay because telcos prefer NFC to be loaded on the SIM and that standard is not quite ready. There are also issues such as the capacity of the SIM cards.

NFC Cell phones

NFC enabled Cell phones
It will all be resolved in due course. The wealth of value added services in prospect for the telcos will see to that but, as with retail RFID, the speed of progress will depend on how much mutuality of benefit is allowed to emerge. At least there is a role model of success. The telco NTT DoCoMo is behind the early success of the Japanese phones now commonly used for shop purchases and ticketing. It struck realistic deals, including emulating the Suica stored value card held by 22 million people.

NFC Phone

NFC Phone market report
In this major new report we explore the many new technologies coming along such as printed transistor circuits replacing the chip in tickets and later cards, with up to 90% cost reduction emerging and a huge increase in sales resulting from that. A large number of contactless card and ticket schemes and their suppliers across the world are analysed and the lessons of success and failure are revealed. IDTechEx explains why a $4 billion business in contactless cards and tickets and their systems will emerge in 2018 and details the elements of that business. Ten year forecasts are given for all these devices and systems.

Companies mentioned
  • Mobile Suica, Japan
  • Hanau, Germany
  • Rhein Main Verkehrsverbund (RMV)
  • Xiamen, China
  • Chungwa Telecom, Taiwan
  • BART, San Francisco
  • RATP, Paris
  • Caen, France
  • Payez Mobile
  • bitWallet Japan
  • O2 Wallet, UK
  • Royal Bank of Canada, Visa
  • Taiwan Mobile
  • Spokane, Washington, USA
  • Commonwealth Bank, MasterCard, Australia
  • Singapore
  • Netherlands, Payter
  • UnionPay and other NFC trials in China
  • Philips Arena, Atlanta USA
  • MasterCard, Dallas, USA
  • Discover, Motorola - Chicago and Salt Lake City
  • C1000, Netherlands
  • People's Bank, Georgia
  • Garanti Bank, Turkey
  • Access led case studies
  • Upper Austria University of Applied Sciences
  • O2 Wireless Festival, UK
  • Manchester City FC, UK
  • Farglory, Taiwan
  • Home Care Providers, UK
  • SmartTouch, Oulu, Finland
  • CarePro, UK
  • Finnair Airlines, Helsinki-Vantaa Airport, Finland

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