How to sell 38 million readers 3D on the market in one day, and without making a single sale? With a simple update to a game console this way, Tuesday, Sony will turn its PlayStation 3in Blu-ray 3D room. «The update is free, just leave the console connected to the network to enjoy,» said Richard Brunois, spokesman at PlayStation, before explaining, This extension of the 3D support for film completes compatibility with 3D games, incurred since last April, although for now, only four titles are viewable in 3D: Wipeout HD, Pain, Stardust HD and Motorstorm. Gran Turismo 5 in 3D is expected to November 3.
The technique of 3D - two streams of high definition images simultaneously sent to the screen, one for each eye - in fact excludes the majority of Blu-ray for possible compatibility with this standard, especially if they were sold for more than three months. Only the PlayStation 3, however, a product built over four years, is able to afford a second life through updates corrective or innovative.
This is not the first time that Sony is using its console as a lever technology. Upon its release in 2006, the PlayStation 3 was the first console - and only to this day - to pick up a Blu-ray. This compatibility with high definition discs had partly helped the Japanese giant to win format war that pitted Toshiba and its HD-DVD. This time, offering an update that could have paid Sony seeks at all costs to give a sudden acceleration in the dissemination of 3D format, the new workhorse of television manufacturers and studios, including the company is also included. Still, this new compatibility with the films should not be heavily used today. It is imperative to have a screen capable of displaying 3D content to enjoy, gold sales of screens capable of displaying content in relief are even lower.
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