LG Aims for 2nd Place in United States

LG Electronics today announced the relocation of its U.S. Design Center from Englewood Cliffs, N.J. to the heart of New York City.LG Electronics says that it has set a goal of selling US$13 billion worth of products in North America in 2008 - which represents a 13% rise on its sales for last year. The company says that it intends to focus on high-end products as opposed to low-cost items to drive the sales values upwards.
In 2007 LG's sales in North America topped US$11.5 billion, exceeding US$10 billion for the first time since the company's introduction to the North American market.
LG mobile phones is planing to enhance its image as a premium brand with products that compete based on their high-end features and designs rather than on price alone. To promote these products and this image the company will launch a variety of marketing activities, including new online initiatives, further expose LG products and the LG brand to consumers through major national and regional retail partners, and make additional investments in consumer service infrastructure and quality control.
LG says that it will use the success of its latest mobile phones, to further its goal of becoming the second largest mobile phone maker in North America.
The company will introduce other handsets in its premium line up that focus on the music and multimedia messaging features that are favorites of consumers in the United States. Additionally, LG is preparing to launch phones compatible with 3G networks, demand for which is expected to rise sharply in 2008. Latest best selling mobile phone is LG Viewty.