The winner of the Design Museum's first Designer of the Year prize was Jonathan Ive senior vice-president of design at Apple in California. By combining what he describes as “fanatical care beyond the obvious stuff” with relentless experiments into tools, materials and production processes, he and the Apple design team have designed and developed a succession of iconic products including the iMac, iBook, Cube, Powerbook G4 and iPod MP3 player. For more information on his work at Apple, go to the Design at the Design Museum section of this site
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